Popularitas Dakwah TGH. Yahya Ibrahim dalam Kajian Tasawuf Di Akun Youtube

Abstract

Social media platforms serve as a medium for dakwah (Islamic outreach). One prominent figure utilizing digital media—specifically YouTube—to disseminate Tasawwuf (Sufi) teachings is Tuan Guru Haji Yahya Ibrahim. This study aims to analyze Tuan Guru Haji Yahya Ibrahim’s dakwah approach on his YouTube channel, focusing on the application of Tasawwuf teachings within his content. Employing a qualitative method involving content analysis, the research examines Tuan Guru Haji Yahya Ibrahim’s Tasawwuf teachings as presented on YouTube. The findings reveal that the Tasawwuf-based dakwah delivered by Tuan Guru Haji Yahya Ibrahim is characterized by a profound emphasis on the purification of the heart, taqwa (piety), and spiritual strengthening. He actively engages his audience through direct interaction, providing opportunities for questions, discussion, and the practical application of Tasawwuf concepts in daily life. His YouTube videos primarily consist of short lectures, Q&A sessions, and in-depth studies on Tasawwuf themes, attracting both regional and national Muslim audiences. The study concludes that through his YouTube channel, he disseminates dakwah material covering topics such as the remembrance of Allah (dhikr), ma'rifat-oriented prayer (sholat), the concept of "dying before death," and marriage (merariq) viewed through the lenses of Sharia, Tariqa (spiritual path), Haqiqa (ultimate truth), and Ma'rifa (gnosis/spiritual realization). His popularity stems from several factors, including his preaching style and distinctive teaching characteristics, the nature of his YouTube content, the impact and reach of his dakwah, and his consistency in content production.