Kisah Inspiratif dalam Kemasan Dakwah Media: Studi Kasus Progam Selalu Ada Hikmah TVone

Abstract

The dissemination of Islamic preaching through mass media plays a strategic role in conveying moral and religious messages to the wider community. One approach considered effective is the use of inspirational stories containing life values and messages of wisdom that can stir the emotions of the audience. This study aims to examine how the packaging of inspirational stories is applied in the television Islamic preaching program " Selalu Ada Hikmah " on TVOne. This research approach uses a qualitative method with a case study type, through analysis of the program's content and interviews with the production team. The results show that the program successfully presents a narrative rich with Islamic messages in a style that is easily accepted, so it is hoped that it will have a positive impact on public perception of Islamic preaching on television media.